Description: Retail marketing and branding

Bibliographic Details
Main Author:	Perrey, Jesko.
Corporate Author:	ProQuest (Firm)
Other Authors:	Spillecke, Dennis.
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex : Wiley, 2013.
Edition:	2nd ed.
Subjects:	Branding (Marketing) Brand name products. Retail trade. Electronic books.
Online Access:	Click to View

Description
Item Description:	"Perspectives on consumer industries & retail"--Cover. Includes index.
Physical Description:	xxii, 374 p. : ill., maps.
ISBN:	9781118489505 (electronic bk.)