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BLUE OCEAN SHIFT : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Bibliographic Details
Main Author:	Kim, W. Chan, (Author)
Other Authors:	Mauborgne, Reneþe
Format:	Book
Language:	English
Published:	New York: Hachette Books, 2017.
Edition:	First edition.
Subjects:	Market segmentation New products

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