The Influence of Blue Ocean Strategy on Organizational Performance
The study deals with the blue ocean strategy (BOS) that offers users a framework for making uncontested market space and diverts the outlooks from the existing competition to the creation of innovative value and demand. The purpose of the study is to determine the influence of BOS on organizational...
| Main Authors: | , |
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| Format: | PDF Document |
| Language: | eng |
| Published: |
i-Proclaim
2019
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| Subjects: | |
| Online Access: | https://i-proclaim.my/journals/index.php/gdeb/article/view/101 |