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BLUE OCEAN SHIFT : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Bibliographic Details
Main Author: Kim, W. Chan, (Author)
Other Authors: Mauborgne, Reneþe
Format: Book
Language:English
Published: New York: Hachette Books, 2017.
Edition:First edition.
Subjects:
Market segmentation
New products
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