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00908cam a2200265 7i4500 |
| 001 |
0000034259 |
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20170428090000.0 |
| 007 |
##ta |
| 008 |
170428s2017 enk ob 001 0 eng d |
| 020 |
# |
# |
|a 9781349949946
|
| 040 |
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|a MATR
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| 090 |
0 |
0 |
|a B 658.827
|b STE
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| 100 |
1 |
# |
|a Steenkamp, Jan-Benedict E. M.
|e author
|
| 245 |
0 |
0 |
|a Global Brand Strategy :
|b World-wise Marketing in the Age of Branding
|c Jan-Benedict Steenkamp.
|
| 264 |
# |
1 |
|a London:
|b Palgrave Macmillan,
|c 2017.
|
| 300 |
# |
# |
|a xxiv, 319 pages;
|c 22 cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
|
| 338 |
# |
# |
|a volume
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
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| 650 |
# |
0 |
|a Branding (Marketing)
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| 650 |
# |
0 |
|a Brand name products --
|x Planning
|
| 650 |
# |
0 |
|a Brand name products --
|x Management
|
| 650 |
# |
0 |
|a Export marketing
|
| 999 |
|
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|a 0000038722
|b Book
|c Book
|e Business Information Centre
|
