Global Brand Strategy : World-wise Marketing in the Age of Branding
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London:
Palgrave Macmillan,
2017.
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| Subjects: |
| Physical Description: | xxiv, 319 pages; 22 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781349949946 |