APA Citation

Steenkamp, J. E. M. (2017). Global Brand Strategy: World-wise Marketing in the Age of Branding. London: Palgrave Macmillan.

Chicago Style Citation

Steenkamp, Jan-Benedict E. M. Global Brand Strategy: World-wise Marketing in the Age of Branding. London: Palgrave Macmillan, 2017.

MLA Citation

Steenkamp, Jan-Benedict E. M. Global Brand Strategy: World-wise Marketing in the Age of Branding. London: Palgrave Macmillan, 2017.

Warning: These citations may not always be 100% accurate.