Marketing communications : a European perspective.
| Main Author: | Pelsmacker, Patrick De. |
|---|---|
| Other Authors: | Geuens, Maggie, Bergh, Joeri Van Den |
| Format: | Book |
| Published: |
Harlow, England:
Pearson,
2013.
|
| Edition: | 5th ed.. |
| Subjects: |
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