APA Citation

Pelsmacker, P. D., Geuens, M., & Bergh, J. V. D. (2013). Marketing communications: A European perspective (5th ed.). Harlow, England: Pearson.

Chicago Style Citation

Pelsmacker, Patrick De., Maggie Geuens, and Joeri Van Den Bergh. Marketing Communications: A European Perspective. 5th ed. Harlow, England: Pearson, 2013.

MLA Citation

Pelsmacker, Patrick De., Maggie Geuens, and Joeri Van Den Bergh. Marketing Communications: A European Perspective. 5th ed. Harlow, England: Pearson, 2013.

Warning: These citations may not always be 100% accurate.