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Marketing communications :
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Marketing communications : a European perspective.
Bibliographic Details
Main Author:
Pelsmacker, Patrick De.
Other Authors:
Geuens, Maggie
,
Bergh, Joeri Van Den
Format:
Book
Published:
Harlow, England:
Pearson,
2013.
Edition:
5th ed..
Subjects:
Communications in marketing
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Physical Description:
615 p.
ISBN:
9780273773221
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