Marketing communications : a European perspective.
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Harlow, England:
Pearson,
2013.
|
| Edition: | 5th ed.. |
| Subjects: |
| LEADER | 00534cam a2200181 7i4500 | ||
|---|---|---|---|
| 001 | 0000032281 | ||
| 005 | 20150406090000.0 | ||
| 020 | 0 | 0 | |a 9780273773221 |
| 090 | 0 | 0 | |a B 658.802 |b PEL |
| 100 | 1 | 0 | |a Pelsmacker, Patrick De. |
| 245 | 1 | 0 | |a Marketing communications : |b a European perspective. |
| 250 | 0 | 0 | |a 5th ed.. |
| 260 | 0 | 0 | |a Harlow, England: |b Pearson, |c 2013. |
| 300 | # | # | |a 615 p. |
| 650 | 0 | 0 | |a Communications in marketing |
| 700 | 1 | 0 | |a Geuens, Maggie |
| 700 | 1 | 0 | |a Bergh, Joeri Van Den |
| 999 | |a 0000035057 |b Book |c Book |e Business Information Centre | ||