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Professional services marketing : how the best firms build premier brands, thriving lead generation engines and cultures of business development success.
Bibliographic Details
Main Author:
Schultz, Mike
Format:
Book
Published:
Hoboken, New Jersey:
John Wiley & Sons,
2009.
Edition:
2nd ed..
Subjects:
Marketing
Service industries --
>
Marketing
Brand (Marketing)
Professional services --
>
Marketing
Holdings
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