Professional services marketing : how the best firms build premier brands, thriving lead generation engines and cultures of business development success.

Bibliographic Details
Main Author: Schultz, Mike
Format: Book
Published: Hoboken, New Jersey: John Wiley & Sons, 2009.
Edition:2nd ed..
Subjects:
LEADER 00692cam a2200193 7i4500
001 0000031424
005 20141016090000.0
020 0 0 |a 9781118604342  
090 0 0 |a B 658.8   |b SCH 
100 1 0 |a Schultz, Mike  
245 1 0 |a Professional services marketing :   |b how the best firms build premier brands, thriving lead generation engines and cultures of business development success. 
250 0 0 |a 2nd ed.. 
260 0 0 |a Hoboken, New Jersey:   |b John Wiley & Sons,   |c 2009. 
300 # # |a 352 p. 
650 0 0 |a Marketing  
650 0 0 |a Service industries --   |x Marketing  
650 0 0 |a Brand (Marketing)  
650 0 0 |a Professional services --   |x Marketing  
999 |a B000034756  |b Book  |c Book  |e Business Information Centre