The Consumer mind : brand perception & the implications for marketers.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
2012.
|
| Subjects: |
Business Information Centre
| Call Number: |
B 658 8343 MAR |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| B000032642 | Book | Book | AVAILABLE |