The Consumer mind : brand perception & the implications for marketers.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
2012.
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| Subjects: |
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| 005 | 20130723090000.0 | ||
| 020 | 0 | 0 | |a 9780749465704 |
| 090 | 0 | 0 | |a B 658.8343 |b MAR |
| 100 | 1 | 0 | |a Martinez |
| 245 | 0 | 4 | |a The Consumer mind : |b brand perception & the implications for marketers. |
| 260 | 0 | 0 | |a London: |b Kogan Page, |c 2012. |
| 300 | # | # | |a 178 p. |
| 650 | 0 | 0 | |a Branding (Marketing) |
| 650 | 0 | 0 | |a Consumers -- |x Psychology |
| 650 | 0 | 0 | |a Neuromarketing |
| 650 | 0 | 0 | |a Marketing -- |x Psychological aspects |
| 999 | |a B000032642 |b Book |c Book |e Business Information Centre | ||