APA Citation

Martinez. (2012). The Consumer mind: Brand perception & the implications for marketers. London: Kogan Page.

Chicago Style Citation

Martinez. The Consumer Mind: Brand Perception & the Implications for Marketers. London: Kogan Page, 2012.

MLA Citation

Martinez. The Consumer Mind: Brand Perception & the Implications for Marketers. London: Kogan Page, 2012.

Warning: These citations may not always be 100% accurate.