Brand relevance making competitors irrelevant.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
San Francisco:
John Wiley&Sons,
2011.
|
| Subjects: |
| LEADER | 00491cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000027302 | ||
| 005 | 20120209090000.0 | ||
| 020 | 0 | 0 | |a 9780470613580 |
| 090 | 0 | 0 | |a B 658.827 |b AAK |
| 100 | 1 | 0 | |a Aaker |
| 245 | 1 | 0 | |a Brand relevance making competitors irrelevant. |
| 260 | 0 | 0 | |a San Francisco: |b John Wiley&Sons, |c 2011. |
| 300 | # | # | |a 381 p. |
| 650 | 0 | 0 | |a Brand name products |
| 650 | 0 | 0 | |a Branding (Marketing) |
| 650 | 0 | 0 | |a Technology innovations |
| 999 | |a B000029959 |b Book |c Book |e Business Information Centre | ||