APA Citation

Aaker. (2011). Brand relevance making competitors irrelevant. San Francisco: John Wiley&Sons.

Chicago Style Citation

Aaker. Brand Relevance Making Competitors Irrelevant. San Francisco: John Wiley&Sons, 2011.

MLA Citation

Aaker. Brand Relevance Making Competitors Irrelevant. San Francisco: John Wiley&Sons, 2011.

Warning: These citations may not always be 100% accurate.