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Brand relevance making competi...
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Brand relevance making competitors irrelevant.
Bibliographic Details
Main Author:
Aaker
Format:
Book
Published:
San Francisco:
John Wiley&Sons,
2011.
Subjects:
Brand name products
Branding (Marketing)
Technology innovations
Holdings
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Description
Physical Description:
381 p.
ISBN:
9780470613580
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