Building brand authenticity : 7 habits of iconic brands.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
Palgrave Macmillan,
2009.
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| Subjects: |
| LEADER | 00469cam a2200157 7i4500 | ||
|---|---|---|---|
| 001 | 0000025612 | ||
| 005 | 20110105090000.0 | ||
| 020 | 0 | 0 | |a 978-0-230-58031-2 |
| 090 | 0 | 0 | |a B 658.827 |b BEV |
| 100 | 1 | 0 | |a Beverland |
| 245 | 1 | 0 | |a Building brand authenticity : |b 7 habits of iconic brands. |
| 260 | 0 | 0 | |a New York: |b Palgrave Macmillan, |c 2009. |
| 300 | # | # | |a 219 p. |
| 650 | 0 | 0 | |a Brand name products |
| 650 | 0 | 0 | |a Branding (Marketing) |
| 999 | |a B000028029 |b Book |c Book |e Business Information Centre | ||