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Building brand authenticity :
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Building brand authenticity : 7 habits of iconic brands.
Bibliographic Details
Main Author:
Beverland
Format:
Book
Published:
New York:
Palgrave Macmillan,
2009.
Subjects:
Brand name products
Branding (Marketing)
Holdings
Description
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Description
Physical Description:
219 p.
ISBN:
978-0-230-58031-2
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