APA Citation

Beverland. (2009). Building brand authenticity: 7 habits of iconic brands. New York: Palgrave Macmillan.

Chicago Style Citation

Beverland. Building Brand Authenticity: 7 Habits of Iconic Brands. New York: Palgrave Macmillan, 2009.

MLA Citation

Beverland. Building Brand Authenticity: 7 Habits of Iconic Brands. New York: Palgrave Macmillan, 2009.

Warning: These citations may not always be 100% accurate.