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The Brand innovation manifesto...
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The Brand innovation manifesto : how to build brands, redefine markets and defy conventions.
Bibliographic Details
Main Author:
Grant
Format:
Book
Published:
West Sussex:
John Wiley & Sons,
2006.
Subjects:
Brand name products --
>
Marketing
Consumer behavior
Branding
Brand name products --
>
Social aspects
Brand name products --
>
Psychological aspects
Lifestyles --
>
Economic aspects
Holdings
Description
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