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LEADER |
00708cam a2200205 7i4500 |
001 |
0000019973 |
005 |
20071218090000.0 |
020 |
0 |
0 |
|a 0-470-02751-7
|
090 |
0 |
0 |
|a B 658.827
|b GRA
|
100 |
1 |
0 |
|a Grant
|
245 |
1 |
4 |
|a The Brand innovation manifesto :
|b how to build brands, redefine markets and defy conventions.
|
260 |
0 |
0 |
|a West Sussex:
|b John Wiley & Sons,
|c 2006.
|
300 |
# |
# |
|a 310 p.
|
650 |
0 |
0 |
|a Brand name products --
|x Marketing
|
650 |
0 |
0 |
|a Consumer behavior
|
650 |
0 |
0 |
|a Branding
|
650 |
0 |
0 |
|a Brand name products --
|x Social aspects
|
650 |
0 |
0 |
|a Brand name products --
|x Psychological aspects
|
650 |
0 |
0 |
|a Lifestyles --
|x Economic aspects
|
999 |
|
|
|a B000021230
|b Book
|c Book
|e Business Information Centre
|