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The Brand innovation manifesto : how to build brands, redefine markets and defy conventions.

Bibliographic Details
Main Author: Grant
Format: Book
Published: West Sussex: John Wiley & Sons, 2006.
Subjects:
Brand name products -- > Marketing
Consumer behavior
Branding
Brand name products -- > Social aspects
Brand name products -- > Psychological aspects
Lifestyles -- > Economic aspects
Description
Physical Description:310 p.
ISBN:0-470-02751-7

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