Skip to content
Toggle navigation
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Service marketing in Asia :
Reviews
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Export to MARC
Service marketing in Asia : managing people, technology and strategy.
Bibliographic Details
Other Authors:
Lovelock,
,
Wirtz,
,
Hean,
,
Xiongwen Lu
Format:
Book
Published:
Singapore:
Prentice Hall,
2005.
Edition:
2nd ed..
Subjects:
Service industries --
>
Marketing --
>
Asia
Professions --
>
Marketing --
>
Asia
Asia
Holdings
Description
Reviews
Preview
Similar Items
Staff View
No reviews were found for this record.
Similar Items
Service marketing in Asia : managing people, technology and strategy.
Published: (2005)
Service marketing : people,technology,strategy.
by: Lovelock
Published: (2007)
Winning in Asia, U.S. style : market and non market strategies for success.
Published: (2003)
Marketing business in Asia : succeeding with the balanced scoreboard.
by: Creelman
Published: (2005)
Rethinking marketing : sustainable market-ing enterprise in Asia.
by: Kotler
Published: (2003)
×
Loading...
