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Service marketing in Asia :
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Service marketing in Asia : managing people, technology and strategy.
Bibliographic Details
Other Authors:
Lovelock,
,
Wirtz,
,
Hean,
,
Xiongwen Lu
Format:
Book
Published:
Singapore:
Prentice Hall,
2005.
Edition:
2nd ed..
Subjects:
Service industries --
>
Marketing --
>
Asia
Professions --
>
Marketing --
>
Asia
Asia
Holdings
Description
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Description
Physical Description:
696 p.
ISBN:
0-13-127537-2
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