Description: Strategic marketing.

Bibliographic Details
Main Author:	Cravens
Other Authors:	Piercy,
Format:	Book
Published:	New York: McGraw-Hill Irwin, [2006].
Edition:	8th ed.
Subjects:	Marketing -- > Decision making Marketing -- > Management -- > Case studies Strategic marketing

Description
Physical Description:	726 p.
ISBN:	0-07-296634-3