Marketing by the numbers : how to measure and improve the ROI of any campaign.
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York:
American Management Association,
2011.
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| Subjects: |
Business Information Centre
| Call Number: |
B 658 802 HAR |
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| Accession | Item Category | Format | Status | Notes |
|---|
| B000029409 | Book | Book | AVAILABLE |