APA Citation

Cravens, & Piercy. (2006). Strategic marketing (8th ed.). New York: McGraw-Hill Irwin.

Chicago Style Citation

Cravens, and Piercy. Strategic Marketing. 8th ed. New York: McGraw-Hill Irwin, 2006.

MLA Citation

Cravens, and Piercy. Strategic Marketing. 8th ed. New York: McGraw-Hill Irwin, 2006.

Warning: These citations may not always be 100% accurate.