Strategic marketing.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York:
McGraw-Hill Irwin,
[2006].
|
| Edition: | 8th ed. |
| Subjects: |
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| 250 | 0 | 0 | |a 8th ed. |
| 260 | 0 | 0 | |a New York: |b McGraw-Hill Irwin, |c [2006]. |
| 300 | # | # | |a 726 p. |
| 650 | 0 | 0 | |a Marketing -- |x Decision making |
| 650 | 0 | 0 | |a Marketing -- |x Management -- |x Case studies |
| 650 | 0 | 0 | |a Strategic marketing |
| 700 | 1 | 1 | |a Piercy, |h Nigel F. |
| 999 | |a B000017857 |b Book |c Book |e Business Information Centre | ||