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LEADER |
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0000014649 |
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020 |
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|a 0-06-057014-8
|
090 |
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|a B 658.827
|b ORI
|
100 |
1 |
0 |
|a Reis
|
245 |
1 |
4 |
|a The Origin of brands :
|b discover the natural laws of product innovation and business survival.
|
260 |
0 |
0 |
|a New York:
|b HarperCollins Publishers,
|c 2004.
|
300 |
# |
# |
|a 308 p.
|
650 |
0 |
0 |
|a Brand name products --
|x Marketing
|
650 |
0 |
0 |
|a Branding
|
650 |
0 |
0 |
|a Brand name products --
|x Management
|
700 |
1 |
1 |
|a Ries,
|h Laura
|
999 |
|
|
|a B000016340
|b Book
|c Book
|e Business Information Centre
|