APA Citation

Reis, & Ries. (2004). The Origin of brands: Discover the natural laws of product innovation and business survival. New York: HarperCollins Publishers.

Chicago Style Citation

Reis, and Ries. The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival. New York: HarperCollins Publishers, 2004.

MLA Citation

Reis, and Ries. The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival. New York: HarperCollins Publishers, 2004.

Warning: These citations may not always be 100% accurate.