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The Origin of brands :
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The Origin of brands : discover the natural laws of product innovation and business survival.
Bibliographic Details
Main Author:
Reis
Other Authors:
Ries,
Format:
Book
Published:
New York:
HarperCollins Publishers,
2004.
Subjects:
Brand name products --
>
Marketing
Branding
Brand name products --
>
Management
Holdings
Description
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Description
Physical Description:
308 p.
ISBN:
0-06-057014-8
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