Competitive branding : winning in the market place with value-added brands.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
West Sussex:
John Wiley & Sons,
1999.
|
| Subjects: |
| LEADER | 00539cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000007831 | ||
| 005 | 20040303090000.0 | ||
| 020 | 0 | 0 | |a 0471984574 |
| 090 | 0 | 0 | |a B 658.8 |b NIL |
| 100 | 1 | 0 | |a Nilson |
| 245 | 1 | 0 | |a Competitive branding : |b winning in the market place with value-added brands. |
| 260 | 0 | 0 | |a West Sussex: |b John Wiley & Sons, |c 1999. |
| 300 | # | # | |a 235 p. |
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 650 | 0 | 0 | |a Brand name products -- |x Markets -- |x Management |
| 650 | 0 | 0 | |a Branding |
| 999 | |a B000010839 |b Book |c Book |e Business Information Centre | ||