Cover Image

QR Code

Strategic marketing channel management.

Bibliographic Details
Main Author:	Bowersox
Other Authors:	Cooper,
Format:	Book
Published:	New York: McGraw-Hill, 1992.
Subjects:	Marketing -- > Management

Similar Items

Strategic marketing.
by: Cravens
Published: (2006)

Strategic management.
by: Miller
Published: (1998)

Channel management and retail marketing
by: Dhotre, Meenal.
Published: (2010)

Strategic management of technology and innovation.

Strategic Reputation Risk Management
by: Larkin, Judy
Published: (2003)

Global strategic management.
by: Lasserre
Published: (2003)

The New strategic brand management : advanced insights and strategic thinking.
by: Kapferer
Published: (2012)

Strategic integrated marketing communications : theory and practices.
by: Percy
Published: (2008)

Strategic brand management : new approaches to creating and evaluating brand equity.
by: Kapferer
Published: (1995)

Marketing management : as Asian perspective.
by: Kotler
Published: (2009)

Marketing management and strategy.
by: Doyle
Published: (1994)

Elements of export marketing and management
by: Branch
Published: (1990)

Strategic HR : invent and innovate.
by: Yong
Published: (2005)

Marketing management : analysis planning, implementation and control.
by: Kotleer
Published: (1997)

Marketing management : providing, communicating and delivering value.
by: Bradley
Published: (1995)

International marketing and export management.
by: Albaum
Published: (1994)

Marketing management and information technology.
by: Fletcher
Published: (1995)

Strategic management in Malaysia : concepts & illustrations.
by: Lim
Published: (2001)

Managing customer relationships : a strategic framework.
by: Peppers
Published: (2004)

Strategic positioning : creating growth, generating profits, achieving.
by: Temporal
Published: (1999)

Strategic planning for enterprise information systems.
by: Butler
Published: (1996)

STRATEGIC PLANNING FOR PUBLIC AND NONPROFIT ORGANIZATIONS.
by: Bryson, John M.
Published: (2018)

Strategic customer care : an evolutionary approach to increasing customer value and profitability.
by: Brown
Published: (1999)

Supply chain as strategic asset : the key to reaching business goals.
by: Sehgal
Published: (2011)

Global marketing : foreign entry, local marketing & global management.
by: Johansson
Published: (2006)

Managing your marketing career.
by: Crofts
Published: (1991)

New marketing imperatives : innovative strategies for today's marketing challenges.
by: Yovovich
Published: (1995)

Marketing : across cultures.
Published: (2004)

Brand management101 : 101lessons from real world marketing.
by: Dhar
Published: (2007)

The Marketing challenge..
by: Mazur
Published: (1993)

Service marketing : people,technology,strategy.
by: Lovelock
Published: (2007)

The Marketing game.
by: Schulz
Published: (1999)

The Ultimate guide to export management.
by: Cook
Published: (2001)

Marketing moves : a new approach to profits, growth and renewal.
by: Kotler
Published: (2002)

Strategic alliances : three ways to make them work.
by: Steinhilber
Published: (2008)

How to market your business : a practical guide to advertising,PR,selling and direct andonline marketing.
by: Patten
Published: (2008)

Rethinking marketing : sustainable market-ing enterprise in Asia.
by: Kotler
Published: (2003)

Understanding digital marketing : marketing strategies for engaging the digital generation.
by: Ryan, Damian
Published: (2014)

Understanding digital marketing : marketing strategies for engaging the digital generation.
by: Ryan
Published: (2012)

Database marketing : the ultimate selling tool.
by: Nash
Published: (1995)