Strategic brand management : new approaches to creating and evaluating brand equity.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
1995.
|
| Subjects: |
Business Information Centre
| Call Number: |
B 658 8343 KAP |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 0000006467 | Open shelf | Book | AVAILABLE |