PENGARUH BRAND POSITIONING DAN CONSUMPTION VALUE TERHADAP CONSUMER CHOICE BEHAVIOR (STUDI PADA PENGGUNA LAYANAN DATA XL)
Expansion of cellular network that provide faster data access makes rivalry between cellular operator switch from voice and sms to data service. This study has an objective to explore the influence of brand position to consumer choice behavior with consumption values as moderating variable based on...
| Main Author: | |
|---|---|
| Format: | PDF Document |
| Language: | eng |
| Published: |
Faculty of Economics and Business, University of Muhammadiyah Malang
2017
|
| Subjects: | |
| Online Access: | https://ejournal.umm.ac.id/index.php/jibe/article/view/3412 |