BRAND POSITIONING DAN TRUST TERHADAP LOYALITAS NASABAH (STUDI PADA NASABAH BPR JTIM CABANG BATU)

The purpose of this study was to the positioning of brand loyalty , how positioning the brand to trust , how to trust in the loyalty and how to position the brand loyalty through customer confidence in their loan JATIM on Branch of Batu City. Sampling obtained from 100 respondents credit customers B...

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Bibliographic Details
Main Author: Wijayana, Dona Pambudi
Format: PDF Document
Language:eng
Published: Faculty of Economics and Business, University of Muhammadiyah Malang 2016
Online Access:https://ejournal.umm.ac.id/index.php/jibe/article/view/3419