Factors Affecting Purchase Intention towards Smartphone Brand: A Study on Bangladeshi Private University Students

In today’s technology based world, people are depending more and more on various technology devices. Smartphone is one of the most important devices people use mainly for communicating with others and some specific purposes. It is not an easy task to choose the right Smartphone for an individual’s n...

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Bibliographic Details
Main Authors: Hossain, Md. Azmol, Islam, Zahidul, Islam, Sardar Mohammad Tauhidul, Mustafi, Mohitul Ameen Ahmed
Format: PDF Document
Language:eng
Published: i-Proclaim 2017
Subjects:
Online Access:https://i-proclaim.my/journals/index.php/gdeb/article/view/120