Developing a market orientation
| Corporate Authors: | , |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c1999.
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| Subjects: | |
| Online Access: | Click to View |
| Item Description: | Papers originally published as Marketing Science Institute working papers. |
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| Physical Description: | vii, 320 p. : ill. |
| Bibliography: | Includes bibliographical references and indexes. |