Effective advertising understanding when, how, and why advertising works /
Main Author: | Tellis, Gerard J., 1950- |
---|---|
Corporate Author: | ProQuest (Firm) |
Format: | Electronic eBook |
Language: | English |
Published: |
Thousand Oaks, Calif. :
Sage Publications,
c2004.
|
Subjects: | |
Online Access: | Click to View |
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