APA Citation

Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Thousand Oaks, Calif.: Sage Publications.

Chicago Style Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif.: Sage Publications, 2004.

MLA Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif.: Sage Publications, 2004.

Warning: These citations may not always be 100% accurate.