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01355nam a2200373Ia 4500 |
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EBC996546 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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cr cn||||||||| |
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030716s2004 caua sb 001 0 eng d |
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|z 2003016016
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|z 9780761922520
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|z 9781452262710
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|z 0761922520 (cloth)
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|z 0761922539 (paper)
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|a (MiAaPQ)EBC996546
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|a (Au-PeEL)EBL996546
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|a (CaPaEBR)ebr10582066
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|a (CaONFJC)MIL661967
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|a (OCoLC)809772128
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF5823
|b .T273 2004
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1 |
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|a Tellis, Gerard J.,
|d 1950-
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| 245 |
1 |
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|a Effective advertising
|h [electronic resource] :
|b understanding when, how, and why advertising works /
|c by Gerard J. Tellis.
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| 260 |
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|a Thousand Oaks, Calif. :
|b Sage Publications,
|c c2004.
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| 300 |
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|a 203 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Advertising.
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| 650 |
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0 |
|a Consumers
|x Attitudes.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=996546
|z Click to View
|
