Fables, fashions, and facts about advertising a study of 28 enduring myths /

Bibliographic Details
Main Author: Jones, John Philip.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. ; London : Sage, c2004.
Subjects:
Online Access:Click to View
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245 1 0 |a Fables, fashions, and facts about advertising  |h [electronic resource] :  |b a study of 28 enduring myths /  |c John Philip Jones. 
260 |a Thousand Oaks, Calif. ;  |a London :  |b Sage,  |c c2004. 
300 |a xvii, 310 p. 
504 |a Includes bibliographical references (p. 245-251) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising. 
650 0 |a Industrial publicity. 
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