Fables, fashions, and facts about advertising a study of 28 enduring myths - Jones, John Philip; ProQuest (Firm) (Thousand Oaks, Calif. ; London : Sage, 2004)
Includes bibliographical references (p. 245-251) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Advertising; Industrial publicity; Electronic books