Fables, fashions, and facts about advertising a study of 28 enduring myths /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
Sage,
c2004.
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| Online Access: | Click to View |
| Physical Description: | xvii, 310 p. |
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| Bibliography: | Includes bibliographical references (p. 245-251) and index. |