APA Citation

Jones, J. P. (2004). Fables, fashions, and facts about advertising: A study of 28 enduring myths. Thousand Oaks, Calif. ; London: Sage.

Chicago Style Citation

Jones, John Philip. Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths. Thousand Oaks, Calif. ; London: Sage, 2004.

MLA Citation

Jones, John Philip. Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths. Thousand Oaks, Calif. ; London: Sage, 2004.

Warning: These citations may not always be 100% accurate.