Description: New service development

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Fitzsimmons, James A., Fitzsimmons, Mona J.
Format:	Electronic eBook
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, c2000.
Subjects:	Service industries > Management. New products > Management. Product management. Customer services. Electronic books.
Online Access:	Click to View

Description
Physical Description:	xv, 328 p. : ill.
Bibliography:	Includes bibliographical references and index.