APA Citation

ProQuest (Firm), Fitzsimmons, J. A., & Fitzsimmons, M. J. (2000). New service development: Creating memorable experiences. Thousand Oaks, Calif.: Sage Publications.

Chicago Style Citation

ProQuest (Firm), James A. Fitzsimmons, and Mona J. Fitzsimmons. New Service Development: Creating Memorable Experiences. Thousand Oaks, Calif.: Sage Publications, 2000.

MLA Citation

ProQuest (Firm), James A. Fitzsimmons, and Mona J. Fitzsimmons. New Service Development: Creating Memorable Experiences. Thousand Oaks, Calif.: Sage Publications, 2000.

Warning: These citations may not always be 100% accurate.